"Sapatilhas: Marcas Portuguesas do Estado Novo ao Virar do Milénio" opens to the public on February 11th, at 4pm, at Casa do Design, in Matosinhos
"Sapatilhas: Marcas Portuguesas do Estado Novo ao Virar do Milénio" is the exhibition that will open next Saturday, February 11, at 16h00, at Casa do Design, in Matosinhos.
At a time when sneakers gain global dimension as one of the icons of contemporary culture, Casa do Design opens this exhibition curated by Pedro Carvalho de Almeida, to show a part of the legacy of the national sports footwear industry.
Starting from a unique collection of over 500 models of sneakers representing a universe of 100 brands designed and manufactured in Portugal, this exhibition explores the cultural, social, political and economic significance that the brands represent. It proposes a brief historical contextualization, an in-depth reading of the Sanjo and Cortebel brands, but above all, the revelation of a surprising collection of other brands characterized by small series, models for different sports, and their packaging.
Result of a co-production between Câmara Municipal de Matosinhos / esad-idea, Design and Art Research and the Research Institute in Design Media and Culture (ID+), the exhibition proposes both a historical retrospective and a space for critical reflection, seeking to know how the memory of the nationally manufactured sneakers can be rescued, understood and preserved, and how the productive resources we have access to, material and immaterial, can be better used and creatively enhanced.
As part of the exhibition, a cycle of conversations will be presented, moderated by the curator Pedro Carvalho de Almeida, where themes associated with people, objects, culture and the sports footwear industry in Portugal will be debated.
"Sapatilhas: Marcas Portuguesas do Estado Novo ao Virar do Milénio" may be seen at Casa do Design until August 27 at the following times: Monday to Friday from 9h00-12h30 and from 14h00-17h30, Saturdays, Sundays and holidays between 15h00 and 18h00.
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