The shopping center managed by Sonae Sierra reached the top of RepScore ranking in the "Retail Shopping Malls" category
NorteShopping, in Matosinhos, was elected the shopping center brand with the best reputation in the country, in the "Retail Shopping Malls" category. The distinction comes from RepScore, an annual survey conducted by OnStrategy, a consulting company that has now released the results of the study of Relevance and Emotional Reputation of brands with Portuguese citizens, for the year 2022.
"This recognition shows us that the path we have been following, in which we have invested in innovative ways to improve the visiting experience, such as creating spaces of excellence and new services, is the right direction. We will continue to work so that our visitors, tenants, brands and partners have in NorteShopping a unique space with the best offer", says Paulo Valentim, NorteShopping's director.
In 2022, NorteShopping opened exclusive stores, such as Victoria's Secret, and launched new omni-channel services, such as [MY PLACE] to Park, which allows parking spaces to be reserved in advance, or Gift Finder at Christmas, whose objective was to help in the search for Christmas presents. Furthermore, NorteShopping maintained its focus on culture, making the Centre the stage for concerts, through the "Culture at the Centre" initiative, the project of the shopping centers managed by Sonae Sierra that aims to democratize art and make it accessible to all.
Retail Shopping Malls
This study is based on a fieldwork that takes place continuously during the 52 weeks of the year with over 50.000 citizens, being representative of the Portuguese society in what concerns geographical distribution, gender, age and level of education. All values and attributes spontaneously mentioned are explored, as well as a quantitative approach to brand reputation, indicating and exploring, in an induced way, awareness, emotional reputation (admiration, relevance, trust, preference, recommendation), rational reputation (products and services, innovation and differentiation, work environment and welfare, citizenship and social responsibility, government and ethics, leadership and vision, business and financial performance) and the consequent behaviors to the perception of reputation.