Since 2000, Pantone has defined the color of the year, a hue that represents all the trends in design, culture and fashion
As is already tradition, throughout the year, a series of studies predict the major style trends that will mark the coming year. Pantone has announced "Viva Magenta" as the color of the year 2023, and there is a reason.
According to a statement made by the company responsible for creating the world's largest color organization, this shade from the red family is "bold and fearless" and "promotes optimism and joy."
Pantone 18-1750 Viva Magenta, the code used as a reference, is inspired by the red of the cochineal beetle, an insect that produces the dye carmine, one of the most precious, strongest and brightest shades of natural dyes. The red tone of Viva Magenta connects us to the original matter, in a strong sign of strength, according to the brand.
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