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Portuguese sardine NURI goes around the world in the Golden Globe Race 2022

Sailing enthusiast and professional Michael Guggenberger will start the "Golden Globe Race 2022" a non-stop race around the world

Also on board will be the sardines of the cult brand NURI and best-seller Pinhais, an unavoidable symbol of the national canning industry. The famous yellow can will accompany the sailor, not only as a sponsor - 300 cans full of NURI sardines, going around the world, whose starting point is Les Sables-d'Olonn, in France. After the regatta, they will be available in an exclusive limited edition in the brand's stores.

NURI, the iconic brand, thus begins a trip around the world together with Michael Guggenberger. The sailor will set off in his boat called "NURI", a 36-foot long "Biscay" from "Falmouth Boat Constructions" from 1975, built especially for the race. The "NURI" boat is named after the main sponsor, the traditional Portuguese cult artisanal sardine. "NURI, the "Golden Globe Race" and I are united by values such as tradition, passion, quality, love of the sea, and not least by the hands that with all care and mastery recall centuries-old craftsmanship," says Michael Guggenberger.

NURI - A delicacy anywhere in the world

In addition to the 10-month food supply, books, music and 300 cans of NURI sardines will be on board the "NURI". The cans, which will go around the world, are not intended for consumption during the race, so they will be available after the race in a special limited edition in the online store.

"NURI", a 36-foot long "Biscay"

Since 1920, NURI sardines have been produced in Matosinhos at Pinhais, home of the iconic brand positioned for the export market. The historic cannery maintains the original artisanal process, which has remained unchanged over the last century, being the only cannery in Portugal that, throughout its production, preserves the centuries-old tradition.

Due to the direct location to the Portuguese Atlantic coast, the connection to the sea and, therefore, to sailing, for several generations the fishermen of Matosinhos have been going to sea to catch the best quality sardines.

Alone, non-stop, and without any outside help

In the "Golden Globe Race", 18 sailors from several different nations sail 30,000 miles, non-stop, alone, and without any outside help. They sail without the latest technology, in standard long keel boats that were designed before 1988 and are between 32 and 36 feet (9.75 to 10.97 meters) long.

The race will start on September 4, 2022, at Les Sables-d'Olonne on France's Atlantic coast. Since 2015, Guggenberger has been preparing intensively for his life's dream and is now the first captain from a German-speaking country in the long history of the race. It should be noted that also, for the first time, a Portuguese canned food brand is present in the "Golden Globe Race", a non-stop race around the world, by sponsoring the sailor, whose boat bears the name of the brand itself: "NURI".

"The "Golden Globe Race" contrasts with modern ocean racing and harks back to the golden age of solo sailing," says Michael Guggenberger. "The race is sailed with sextants on paper charts, the logbook is handwritten, and the weather conditions are determined by the sailors themselves." This reality is similar to Pinhais' own traditional production method, a mostly manual process, with NURI being 100% handmade and hand-packed.

For about 300 days, the race will take the sailors from Les Sables-d'Olonne, through the Canary Islands to Trinidad, past the Cape of Good Hope, Australia, New Zealand and Cape Horn, then back across the Atlantic to Les Sables-d'Olonne.


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