Timberland opens shop in NorteShopping, maintaining the brand's highly regarded legacy of focusing on the environment and sustainability, which inspires consumers to lead an outdoor lifestyle with zero waste
SUSTAINABILITY
In order to reinforce its objectives at the sustainability level, the new Timberland shop in NorteShopping, with 125.3 m2 of sales area, was built mainly from preserved natural components, easy to install and maintenance free. Assuming its important role in reducing the fashion industry's impact on the environment, the new Timberland shop features natural and sustainable decorative elements, providing its customers with a true sensory experience that mirrors the brand's passion for nature.
 
TECHNOLOGY
Also in a more ecological strategy, the brand installs LED lights, achieving a 24% decrease in the energy used to display its campaign videos and light its products in shop. LED ensures low energy consumption, reduced heat, less waste and the possibility of recycling - another innovative initiative by Timberland.
 
EXPOSURE
Regarding the layout of products in shop, the space will be ample, providing visibility of the entire shop. Among the elements that create a natural environment, the clothing and footwear will appear in a balanced and consistent way, showing the most recent collections and collaborations.
 
The new Timberland shop, located on the 1st floor of NorteShopping, is thus defined as an innovative space coherent with its values. It makes the perfect bridge between fashion and sustainability, highlighting the brand's strengths that give an independent, emancipated and free-spirited image to those who use it.