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4M: LIPOR's campaign inviting citizens to make more sustainable choices

In view of the climate changes the world has been witnessing, LIPOR and its associated municipalities have developed a communication and awareness campaign aimed at promoting the 4M commitment - less waste, less carbon, more climate and more biodiversity

This is LIPOR's way of inviting citizens to change the way they live, to recognise the importance of their choices, to decrease CO2 emissions and to build a healthier and more sustainable society. Therefore, waste prevention, composting and recycling, biodiversity, urban gardens and mobility are some of the key issues to be addressed, always from the perspective of how citizens, with their choices, can join the 4M movement, assuming this strategy as a way of being and thus reducing their impact on the planet.

The campaign is based, in a first phase, on digital media, with approaches to the strategy and the issue, as well as challenges on social networks and the sharing of an online quiz called "Scan 4M".


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